To keep up with their incredible demand, as well as thwart competitor Lyft’s plans for growth, UBER needed to efficiently recruit an army of qualified drivers in every market.
Using Veritone One’s planning capabilities and patented technology, UBER was able to see in Real-Time what markets Lyft was targeting as well as their messaging. UBER was able to quickly create/adjust media plans in Lyft-identified markets to drown out the competition as well as exploit weaknesses in their competitor’s creative.
92% decrease in direct cost per sign up (comparing Q4 2014 to Q4 2015)
Dollar Shave Club exploded onto the scene in March 2012 thanks in large part to a hilarious promotional video that went viral. By late 2012 the video was losing steam and Dollar Shave Club needed to find a way to sustain momentum by continuing to quickly and efficiently acquire new members.
Taking into account the very aggressive CPA goals, Veritone One developed a clever strategy choosing not to focus on traditional :60 length spots, but instead use shorter-length native MicroMentions to drive people to simply watch the video on the website. Quickly following this strategic approach, Veritone One leveraged their technology platform’s planning tools, relationships and buying power to develop a radio campaign to match the creative approach.
Veritone’s strategy allowed DSC to boost their frequency and ultimately hit their CPA goals out of the gate. Millions of new members later, DSC continues to credit radio as a key acquisition driver in their marketing plan.
DraftKings was entering a budding marketplace dominated at the time by FanDuel who was significantly more established and had much better name recognition. DraftKings needed to make up ground fast by creating an campaign that would build them into a leader.
Veritone assembled a full-on blitz of “A” level talent across radio and podcast who would speak about their personal experiences of how easy and how much fun it was to play DraftKings. Veritone also helped secure strategic partnerships with ESPN, FOX Sports, CBS, Westwood One, Podcast One, MidRoll and 250+ exclusive Podcast networks which in essence blocked FanDuel out of these relationships.
43% drop in cost per acquisition. 26X increase in engagement (compared to benchmark).