From the Headlines
Which Comes First: The Brand Or The Influencer?
Social media brand influencers certainly have a place in online marketing today, and can in fact be more effective than traditional advertising. "Scaling a large audience is less important than the ability to influence follower action," according to Stephen Smyk.
Forbes - 19 Feb 2020
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
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