Revenue doubled across the Vox Media Podcast Network in 2020 compared with 2019. The publisher plans to expand with more evergreen shows this year, after seeing them bring in sustainable revenue streams through brand sponsors and advertising. Our VP of Podcast Media, Hilary Ross, weighs in.
Nielsen’s data shows that, on average, 70% of listeners exposed to podcast ads are able to recall the brand. The brands that had the highest ad recall scores in most of Nielsen’s studies were in the automotive, financial services, CPG, retail, media and telecommunications categories.
iHeart launches new network to serve rapidly growing Latinx podcast listener base and demand for relevant content.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.