With ‘Unexplainable’ Vox Media tests spinning off podcast episodes into standalone, evergreen shows
Revenue doubled across the Vox Media Podcast Network in 2020 compared with 2019. The publisher plans to expand with more evergreen shows this year, after seeing them bring in sustainable revenue streams through brand sponsors and advertising. Our VP of Podcast Media, Hilary Ross, weighs in.
Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience
Nielsen’s data shows that, on average, 70% of listeners exposed to podcast ads are able to recall the brand. The brands that had the highest ad recall scores in most of Nielsen’s studies were in the automotive, financial services, CPG, retail, media and telecommunications categories.
iHeartMedia forms Latinx podcast network to address an underserved audience
iHeart launches new network to serve rapidly growing Latinx podcast listener base and demand for relevant content.
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.