Subscription models create an opportunity for creators to monetize their content, even without a large audience, by either going the ad-free or the hybrid route. It's all about flexibility for creators, and the more tools and solutions available to creators, the easier it is to create and monetize.
Nielsen’s data shows that, on average, 70% of listeners exposed to podcast ads are able to recall the brand. The brands that had the highest ad recall scores in most of Nielsen’s studies were in the automotive, financial services, CPG, retail, media and telecommunications categories.
iHeart launches new network to serve rapidly growing Latinx podcast listener base and demand for relevant content.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.