From the Headlines
Promising yet precarious: The state of podcasting amid the pandemic
Stephen Smyk, SVP of Podcast and Influencer Marketing said it’s too early to tell how fewer people commuting and stagnation in certain types of industries will affect podcasting overall. “But early on, the large hosting companies are saying, overall, traffic is up and listeners are up.”
Yahoo! Finance - 26 Mar 2020
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
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