Qualify the context’: Publishers see success with podcasts created to deepen coronavirus crisis coverage
Though COVID-focused podcasts were extremely popular at the start of the pandemic, those shows dropped on Chartable’s rankings in May 2020. In this article, Hilary Ross, our VP of Podcast Media discusses the future of coronavirus-centric podcasts with Digiday.
Nielsen’s data shows that, on average, 70% of listeners exposed to podcast ads are able to recall the brand. The brands that had the highest ad recall scores in most of Nielsen’s studies were in the automotive, financial services, CPG, retail, media and telecommunications categories.
iHeart launches new network to serve rapidly growing Latinx podcast listener base and demand for relevant content.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.