From the Headlines
Podcast Measurement Is Finally Improving As The Landscape Consolidates
While the podcast ad industry still transacts on downloads, podcast listening is slowly but surely shifting to streaming. Streaming allows brands to get an idea of how many people are listening to an ad The numbers more accurately reflect listenership.
AdExchanger - 17 Aug 2020
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
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