From the Headlines
Podcast Listens May Be Down for Now, but Advertisers Can Still Find Opportunity
Stephen Smyk, Senior Vice President of Podcasting and Influencer Marketing, discusses the pandemic's impact on podcast advertising, where advertisers can find opportunities during the crisis and how ads will look as more dollars are invested into programmatic in this eMarketer article by Amy He.
eMarketer - 22 May 2020
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
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