From the Headlines
Nielsen Launches Podcast Listener Research Service
A new twice-annual report by Nielsen is said to be “a game-changer” for ad targeting, allowing advertisers a closer look into the demographics and buying habits of podcast listeners. Take a look at what Executive Vice President, Sean King, has to say about it on ClickZ.
ClickZ - 12 Jul 2019
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
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