Daily news podcasts’ popularity is due to the habitual nature of this type of audio show, according to Hilary Ross, vp of podcast media at audio agency Veritone One. Daily news podcast listeners are a “desirable audience” due to the way they incorporate the content into their daily routine.
Nielsen’s data shows that, on average, 70% of listeners exposed to podcast ads are able to recall the brand. The brands that had the highest ad recall scores in most of Nielsen’s studies were in the automotive, financial services, CPG, retail, media and telecommunications categories.
iHeart launches new network to serve rapidly growing Latinx podcast listener base and demand for relevant content.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.