Patrick Lennon, Co-Founder and Chief Business Development Manager bylines this MarTech Advisor article covering new opportunities in audio--such as the rise of on-demand radio and the use of AI to bring real-time actionable intelligence to campaigns--are driving the current audio renaissance.
Nielsen’s data shows that, on average, 70% of listeners exposed to podcast ads are able to recall the brand. The brands that had the highest ad recall scores in most of Nielsen’s studies were in the automotive, financial services, CPG, retail, media and telecommunications categories.
iHeart launches new network to serve rapidly growing Latinx podcast listener base and demand for relevant content.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.