From the Headlines
Google Sees Big Potential in Audio for Marketers and Publishers
Google is making digital audio advertising a larger part of its offering to marketers and publishers. This expansion in digital audio by Google brings validation to the space and creates more opportunities for small and medium-sized advertisers according to Stephen Smyk.
Adweek - 06 Aug 2020
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
More Headlines