From the Headlines
Google Rolls Out Audio Ad Tools for Publishers and Advertisers
Google’s new pilot program for podcast advertising in the U.S. and Canada will generate programmatic inventory opportunities in spoken word content. This new functionality will be very helpful to smaller businesses according to Stephen Smyk. Learn more.
Business Insider - 06 Aug 2020
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
More Headlines