After years as the financial engine powering podcast advertising, direct-to-consumer brands are turning more to radio as their marketing needs evolve. Bart Roselli, VP of Strategy and Conor Doyle, Senior VP of Strategy & Investment weigh in agreeing that radio delivers high ROI.
Nielsen’s data shows that, on average, 70% of listeners exposed to podcast ads are able to recall the brand. The brands that had the highest ad recall scores in most of Nielsen’s studies were in the automotive, financial services, CPG, retail, media and telecommunications categories.
iHeart launches new network to serve rapidly growing Latinx podcast listener base and demand for relevant content.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.