From the Headlines
Do Podcast Advertisers Care About Reviews?
In this article with The Verge, EVP of Operations, Sean King, shares about what advertisers actually care about. "We look for a great, consistent audience that has a loyal following where the subject matter is aligning with the brand." Read more on The Verge.
The Verge - 28 Aug 2019
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
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