From the Headlines
Attribution Is Helping Advertisers Tighten Their Embrace Of Podcasting
Takeaways from the RAIN Podcast Business Summit including how attribution Is helping advertisers embrace podcasting using attribution tools is imperative when clients don’t have offer codes like those that direct-to-consumer advertisers rely on to track campaign effectiveness.
Inside Radio - 05 Mar 2020
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
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