From the Headlines
Apple Enables Subscription Podcasts
Apple has announced its expansion into podcast subscriptions. The company will take a 30% cut per subscription for the first year and 15% for subsequent years, an Apple spokesperson said. Stephen Smyk, our SVP of podcast and influencer marketing, shares his thoughts with Adweek.
Adweek - 20 Apr 2021
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Inside Radio - 17 May 2021
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