Featured News & Insights
- [{"id":1907,"title":"Campaign Success: Running in the Audio Advertising Space During an Election Year","blurb":"Digital media buying expert Dakotah Quayle provides insights on how to navigate a crowded advertising landscape during a crucial time.","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/audio-advertising-space-during-an-election-year\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"advertisers, digital-advertising, news","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2024","date":"October 23, 2024","titlelowercase":"campaign success: running in the audio advertising space during an election year","post_url":"https:\/\/www.veritoneone.com\/blog\/audio-advertising-space-during-an-election-year\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2024\/10\/election_advertising.jpg","image_alt":"Young voter listens to a podcast on her phone while others vote at the ballot box.","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/audio-advertising-space-during-an-election-year\/","description":"Summary:\n\nElection years have a huge impact on the advertising space, with political campaigns securing ad inventory early and often.\nBrands looking to launch effective digital and terrestrial audio campaigns can circumvent the challenges of current landscape by planning ahead, considering programmatic buys and cross-platform integrations, and ensuring their messaging is resonant without being risky.\n\nA bustling political season\nFirst things first: did you know there\u2019s a general election being held in the U.S. next month? You did? We believe you.\nConsumers of every political stripe have been bombarded with election messaging for months, and the numbers confirm just how committed the machines behind local politicians and major presidential candidates alike are to reaching their base\u2014not to mention undecided voters in battleground locations.\nIt\u2019s no surprise to learn that the 2024 election year in marketing is the most expensive yet, with political ad spending projected to surpass $12 billion, up more than $2 billion from the last presidential election year. This unprecedented rise in political advertising spend will drastically impact various media platforms, including digital and audio advertising\u2014two of our expertises, and marketplaces with which we\u2019re very familiar.\nSo, what does this mean for booking inventory and how can advertisers effectively navigate this altered landscape?\nThe effect on the digital advertising landscape…\nIf you\u2019ve decided to capitalize on attention to political content, or even if you haven\u2019t, you\u2019ll notice right away that the digital advertising landscape is more crowded. This year, digital advertising spend is projected to have a 28% share of total political ad budgets, or just under $3.5B\u2014roughly ten times more than it was just two presidential election cycles ago.\nFor listeners, the changes to their ad rotation are obvious: suddenly, the \u201cregular ads\u201d they were used to are preempted by political ad spots\u2014spots that were secured early on in the media buying cycle, when political advertisers bought up large amounts of ad inventory, especially targeting spots at peak listening times. Some political advertisers start placing ads as early as June, with the majority of spend in July through November.\nBy that time, advertisers have been noticing the effects for months. The spike in political ads leading up to the general election have made ad slots for Streaming and Targeted Podcast ads more scarce. Political campaigns typically book these prime slots well in advance, making it a challenge for other advertisers to secure inventory.\nThen there are the advertising platforms that do not run political ads\u2014Wondery, NPR, and Acast, to name a few. Though advertisers won\u2019t be competing with political ad spend there, they will be competing with other advertisers over ever-more-precious inventory.\nThis crowded marketplace tends to displace other ads, which may see a decrease in ad effectiveness if they are pushed into less desirable spots. Considering political advertisers\u2019 strategic geotargeting of swing counties and battleground states, brands who prioritize their marketing efforts around those specific locations will be particularly affected.\nIncreased demand also, of course, can affect the price of ad inventory. However, while the relative scarcity of inventory during an election season may drive price increase concerns across the board, Veritone One\u2019s rates with our partners are locked in\u2014just one of the many benefits of working with an agency with our buying power.\nFor all advertisers, having to compete with the large-scale spending of political campaigns in general may lead to reduced visibility and reach. This will have the biggest effect on smaller advertisers, as they may not have the budget available in time to book in advance, or the budget to navigate higher costs, period.\n…and how to counter these conditions\nWith the above in mind, brands should consider all channel opportunities, including programmatic advertising, which would allow them to optimize ad placements and help target audiences more precisely. Programmatic buying can help brands navigate the competitive landscape by utilizing audience data to shape the most effective buys and leveraging real-time bidding to pounce on an opportunity as it arises.\nAnd don\u2019t forget about cross-platform integration. By combining digital audio advertising with other media channels, like Social, to create multi-platform campaigns, brands can maintain visibility and reach even as audio inventory dips.\nWhat about other audio advertising channels?\nIn a Katz study from this summer, radio emerged as the most trusted media channel among voters, with 8 in 10 surveyed calling it very trustworthy or trustworthy. In fact, with major U.S. political parties holding disparate opinions of various channels\u2019 trustworthiness, AM\/FM radio was \u201cthe one media where Katz found a consensus in trust across parties and Independents,\u201d per the company.\nKatz\u2019s analysis also revealed what fruitful territory radio listenership offers political campaigns. Around 90% of radio listeners in New Hampshire, Montana, North Carolina, and Wisconsin, for example, are registered voters.\nThis lines up nicely with insight our SVP of Media Strategy, Becky Byrn, received on a call with one of our network partners, where it was revealed that Wisconsin will be one of the states most impacted by political ads. Other markets seeing surges in radio ad spend include battleground states like Pennsylvania, Michigan, Georgia, North Carolina, Nevada, and Arizona.\nIn line with the buying habits of proactive digital political campaigns, Katz cites Nielsen in recommending political campaigns buy radio ad space \u201cearly and often\u201d for maximum impact.\nAnd sure enough\u2014by early September, Byrn confirmed that ad inventory on news and talk shows was essentially sold out.\nHow can brands best navigate an election cycle?\nThe only way for a brand to grapple with the ad buying power of a political campaign? Be as strategic with yours.\nWhenever possible, brands should have their buyers lock in inventory in advance in order to secure ad presence during peak times and avoid the headache and disappointment of last-minute rush buys, inflated prices, or worse: complete sell-out. Additionally, brands should consider implementing a flexible budgeting strategy that allows for a dynamic allocation of funds based on inventory availability and potential cost increases.\nFrom a content and messaging perspective, brands should consider the current state of their audience and proceed with neutral content that resonates with listeners without alienating those with potentially different political views. In lieu of taking an explicit political stance, brands can lean into broader themes, like community, to keep the ad relevant and timely while maintaining brand safety.\nAnd of course, our greatest tip is to work with an experienced agency like Veritone One, who can offer you informed strategy from the jump, and help you pivot when an opportunity arises, in order to help you meet your advertising goals.\nIt may be too late to implement these strategies for the 2024 election\u2014but it\u2019s never too early to start thinking about the next one. Politicians and their advisors certainly are. And for better or worse, the American consumer, resilient as ever, is already anticipating the next one, too.\nInsights by Dakotah Quayle and Becky Byrn, as told to Rubi Mora"},{"id":1896,"title":"The Principles of Programmatic Media Buying","blurb":"Hearing the word \u201cprogrammatic\u201d thrown around and not sure how exactly it applies to your media buy? Start here.","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/principles-of-programmatic-media-buying\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"advertisers, digital-advertising, news","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2024","date":"July 15, 2024","titlelowercase":"the principles of programmatic media buying","post_url":"https:\/\/www.veritoneone.com\/blog\/principles-of-programmatic-media-buying\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2024\/07\/MAR-27784_ONE_programmatic_blog.jpg","image_alt":"","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/principles-of-programmatic-media-buying\/","description":"Summary:\n\nProgrammatic buying consists of a publisher listing ad inventory on a Supply Side Platform and advertisers buying this inventory through their own Demand Side Platform.\nProgrammatic buys can take place in a biddable environment as well as via Programmatic Guaranteed (PG) deals.\nVeritone One can help you put together the perfect mix of programmatic and direct IO buys to meet your campaign goals.\n\nCommon misconceptions around programmatic\nAfter attending this year\u2019s Podcast Movement event in Los Angeles, our team noticed something curious: it seems \u201cprogrammatic\u201d is the word on everyone\u2019s lips these days, which we expected, but it also seems that, for most attendees, the word has taken on a new meaning. I most commonly heard the term \u201cprogrammatic\u201d to describe any ad spot that is not a host-read endorsed podcast read\u2014which is not the case.\nThere are two main categories on which Veritone One focuses when buying podcast inventory: Host-Endorsed and Targeted Podcast. For a targeted podcast buy, we utilize targeted ad solutions across the entire podcast network, leveraging first- and third-party data to reach our target consumer, no matter where they are consuming podcasts.\nBoth of these can be bought programmatically or via a direct insertion order (IO). We\u2019ll dive into the strategy behind each of these methods further down.\nFirst things first, however. For media buyers\u2014and especially for anyone who may be new to advertising on digital channels\u2014it can be quite confusing to hear industry leaders use a term as simple as \u201cprogrammatic\u201d in disparate ways. So, let\u2019s take a moment to define the term.\nSo, what exactly is programmatic buying?\nWhat do we mean when we say \u201cprogrammatic\u201d? Simply put, it is the use of advertising technology to buy and sell digital ad inventory. Seems simple enough; yet, it\u2019s a bit more complex than this.\nThe first thing to note here is that programmatic buying does not involve the signing of Insertion Orders or contracts, and in most cases, it does not require direct contact with the publisher.\nInstead, the publisher (in most cases, the network on which the podcast in question runs) makes their ad spot inventory available via their Supply Side Platform (SSP). This allows for an ad exchange where media buyers and advertisers can bid on that inventory via their seat in a Demand Side Platform (DSP).\nFor our purposes, \u201cprogrammatic\u201d refers not only to the technology behind each ad buy, but to the type of marketplace it creates for buying and selling digital ad inventory.\nThe difference between programmatic buying and direct IOs\nBuying media programmatically has its advantages, but there are certain limitations to keep in mind. That\u2019s why the digital team at Veritone One buys a mix of direct IO and programmatic podcast inventory, depending on the needs and goals of our clients.\nFor a direct buy, we utilize first- and third-party data to target listeners within a certain network. Once we\u2019ve agreed on target audiences, CPM goals, and impressions, we sign a direct IO.\nFor a programmatic buy, we utilize our preferred Demand Side Platform to create inventory packages with relevant targeting and genre specifications. We also determine campaign deliverables based on the type of programmatic buy we execute.\nDifferent types of programmatic buys\nSome programmatic buys occur in a biddable environment, meaning that the buyer (advertiser) adjusts their bids based on presumed impressions. The same ad spot inventory can fetch different bid amounts depending on the current market; as we get closer to this year\u2019s general election, for example, we can expect an increase in Cost Per Mille (CPM) for political content. The more demand there is for that inventory, the more buyers are willing to bid on it.\nBecause the volume of impressions is not guaranteed at the outset, you always run the risk of underdelivery with this method. With strategic bidding, however\u2014something the media buying experts at Veritone One are well versed in\u2014there is the potential for the buy to deliver impressions at a cheaper CPM than it would through a Programmatic Guaranteed (PG) deal.\nA Programmatic Guaranteed deal is just that\u2014a buy in which CPM and impression volume are guaranteed. The buyer and the network would agree on a CPM and impression load for the campaign to deliver in full. As an advertiser in this scenario, you will likely end up paying more in CPMs than you would in a biddable environment, but the benefit is that you can guarantee yourself the impressions\u2014and save yourself the uncertainty.\nOnce the programmatic buy\u2019s terms have been outlined,\u00a0 we use the DSP to traffic the ad units and monitor Cost Per Mille (CPM) bids and delivery on our end.\nVeritone One can help you put together the perfect buy.\nAs you can see, depending on your campaign goals, you may benefit from either a direct or programmatic buy, which is why at Veritone One, we pride ourselves on being experts at both.\nFor a broader target, a direct buy allows you to reserve your impression volume, often at a lower rate. But when you want to target more niche markets, a programmatic buy allows you to get granular with targeting and with more scale opportunity.\nAt the end of the day, as Podcast continues to prove itself a viable and effective marketing channel, the ways we buy and engage audiences within the ecosystem are evolving. The first step in ensuring the perfect buy for your brand? Making sure we\u2019re all speaking the same language when we talk about it.\nEdited by Rubi Mora"},{"id":1882,"title":"If You Take a Browser's Cookies...","blurb":"How to pivot your ad strategy in response to Google\u2019s decision to stop using cookies to track Chrome users and the accompanying implications for campaign measurement.","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/if-you-take-a-browsers-cookies\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"advertisers, digital-advertising, news","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2024","date":"May 22, 2024","titlelowercase":"if you take a browser's cookies...","post_url":"https:\/\/www.veritoneone.com\/blog\/if-you-take-a-browsers-cookies\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2024\/05\/MAR-27624_ONE_cookie_blog_img_Q324.jpg","image_alt":"","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/if-you-take-a-browsers-cookies\/","description":"Summary:\n\nGoogle is in the process of turning off cookies for Chrome users, a lion\u2019s share of the browsing market.\nThis could affect the number of conversions advertisers can report on, necessitating change to their measurement and attribution models.\nVeritone One is ahead of the game here, using tracking methodologies that are unaffected by this change and continually updating our approach to deliver accuracy and campaign optimization.\n\nA World Without Cookies?\nFirst things first: internet cookies may be much-maligned (no one really likes navigating those permission banners when they visit a new site, do they?) but they can be very useful for a consumer.\nFor example, cookies save the items in your shopping cart when you leave a website\u2014as well as your login info when you come back to it. But they\u2019re also a useful tool for advertisers, allowing them to target and re-target users based on their web history and interests. As such, they\u2019ve served as an integral part of the ecommerce experience.\nUntil now.\nAs we entered 2024, Google phased out cookies for 1% of Google Chrome users, which amounts to approximately 30M users. This will limit cross-site tracking by restricting website access to third-party cookies by default.\nBy this time next year, Google plans to officially phase out cookies for 100% of Chrome users. And that\u2019s significant: Google currently holds 66% of the browsing market share.\nNow, you might ask yourself, why would Google do that?\nGoogle is shifting to a proprietary algorithm, one that better tracks users and is a lot more secure and private than cookies, which traditionally track users across the web and may leave them vulnerable to privacy breaches.\nThis is good news for Google and advertisers that advertise on Google. It\u2019s a challenge, however, for those that use other marketing platforms that still rely on cookies and older methods to target users.\nThat\u2019s because this change in cookie policy will impact audience targeting and how advertisers track and record data and attribution models (such as First-Click and Multi-Touch). While clients should not see a dip in sales, advertisers can expect fewer reported conversions\u2014which may have the unintended effect of making campaigns seem less effective.\nAs advertisers, we know this isn\u2019t ideal. But there are ways to approach this and stay ahead of the game, and Veritone One is here to help. By acknowledging the changing landscape of digital advertising\u2014and adapting to a few of the strategies below\u2014advertisers can continue to leverage efficient targeting tactics and combat a cookieless future.\nTargeting Through First-Party Data\nOne way to circumvent cookie depreciation? Invest in your first-party data, or CRM.\nCollection of users\u2019 first-party data is not affected by Google\u2019s emerging cookie policy. Additionally, first-party data has always been considered inherently more privacy-compliant than third-party data.\nFirst-party data also allows for strong hyper-personalization: brands can tailor their own data based on users\u2019 individual preferences and behavior, and from there build custom audiences to target and retarget.\nPlus, brands can collaborate with advertising and measurement partners by sharing that personal data, allowing partners to onboard and build a lookalike or retargeting audience. This can both expand reach and increase customer lifetime value for the brand.\nSecond- and Third-Party Data\nFrom a vendor perspective, as well, the depreciation of cookies should be no cause for concern, as vendors can continue to provide brands with second- and third-party data to further identify consumers\u2019 demographics and priorities. Second-party data would consist of the vendor\u2019s site-owned information, such as a user\u2019s age, gender, and geographical location, provided by said user when they set up an account on that site. Third-party data, meanwhile, is anonymized data from partners like Experian that vendors can use to match with email addresses or device IDs.\nNeither of these sources of information rely on cookies; as such, we don\u2019t anticipate any reduction of fidelity on vendors\u2019 recruitment processes.\nConsider Contextual Targeting\nWhile cookie-based targeting uses the historical behavior of individual users, advertisers can easily target ads based on the actual site, audio, or video content that a user is currently consuming, placing relevant ads that align with the content consumed. Your ultimate goal with this approach is to serve an ad that complements a consumer\u2019s current \u201cinterest,\u201d regardless of who the user is or their past browsing history.\nWhat about reporting?\nFrom a reporting perspective, the end of third-party tracking cookies can certainly disrupt an advertiser\u2019s strategy\u2014but it\u2019s not the end-all be-all of how advertisers can demonstrate successful campaigns. On the question of pixel tracking, consider the approaches below.\nClaritas\nClaritas has never been fully dependent on cookies as a measurement solution; as such, they are very well prepared to navigate this change.\nInstead, Claritas uses their proprietary Identity Graph, encompassing a comprehensive product suite, to connect with consumers beyond the cookie. This includes a combination of data from the US Census, American Community Survey, and First Part Financial Track Survey, as well as third-party data for financial-related data points. It allows them to identify an audience with data points rooted in who users are and what their household looks like, including their IP address, postal data, segmentation and demographic information, financial and product consumption history, and more.\nOn top of this, Claritas is rolling out an AI-Driven In-Campaign Targeting Enhancement Beta in the service of driving more conversions. This feature is based on over ten-thousand highly predictive demographic and behavioral indicators, allowing advertisers to hone in on the best-performing audiences week over week. So far, results are promising: in an initial testing phase of over 350 campaigns, advertisers saw an average of over 15% increase in performance with the same volume of impressions.\nPodscribe\nPodscribe, too, has long transitioned away from the use of third-party cookies. Their web tag instead sets a first-party cookie, which will remain unaffected by Google\u2019s policy.\nWhen possible, Podscribe also requests that brands include first-party data with conversion events, such as hashed emails, which tend to have a better match rate to household IP addresses in the Tapad Device graph and allow Podscribe to match cross-IP conversions with better accuracy. They also rely on mobile ad IDs (IDFA, GAID) for in-app events.\nThese first-party data points not only improve the accuracy of their tracking methodology\u2014they also future-proof that methodology pretty handily.\nBrand Lift Studies\nGreat news here! Brand study vendors don\u2019t rely on cookies for recruitment, so brand lift studies do not appear to be impacted at all. We don\u2019t anticipate any reduction in the fidelity of brand study recruitment processes arising from the depreciation of cookies.\nBrands have a direct integration with partners like Nielsen and Kantar, which allows them to use ad-log data in lieu of cookies and tags. Instead, first-party data comes from logged-in data and device data. For third-party audience data, they leverage device IDs to reach audiences through our data partners.\nSince these partners are already set up in a cookieless environment, Google\u2019s cookie ruling does not affect them.\nAnd don’t worry\u2014Veritone One is on it.\nThe best news? Veritone One is already implementing these solutions to stay ahead!\nIn a landscape where change is the only certainty, Veritone One again emerges as a beacon of innovation. Our winning combination of awareness and preparedness have left us with no concern that the depreciation of cookies should impact our business. By proactively adapting our strategies to meet the technological landscape of today and beyond, we can continue to outpace the dynamic shifts in the advertising world and scale positively for our clients.\nEdited by Rubi Mora"},{"id":1843,"title":"Veritone One Teamed Up 1-800-Flowers and DraftKings to Tackle The Big Game and Valentine\u2019s Day","blurb":"","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/veritone-one-teamed-up-1-800-flowers-and-draft-kings-for-the-big-game\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"advertisers","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2024","date":"April 22, 2024","titlelowercase":"veritone one teamed up 1-800-flowers and draftkings to tackle the big game and valentine\u2019s day","post_url":"https:\/\/www.veritoneone.com\/blog\/veritone-one-teamed-up-1-800-flowers-and-draft-kings-for-the-big-game\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2024\/04\/superbowl_blog-copy.jpeg","image_alt":"","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/veritone-one-teamed-up-1-800-flowers-and-draft-kings-for-the-big-game\/","description":"Summary:\n\nBig Game ad spots can be cost-prohibitive for most brands, driving brands to get creative.\nVeritone One brought two of our legacy clients together for a strategic brand play that capitalizes on the Big Game and Valentine\u2019s Day\u2014without the Big Game price tag.\n\nThe Huddle\nFor those of us in the industry, the Big Game means one thing above all else: prime advertising real estate. And that doesn\u2019t come cheap: a 30-second spot during the 2023 telecast cost advertisers an average of $7M.\nTo be a part of the conversation this week while maximizing ROI, a brand has to get creative with their strategy. Or, they can partner with an agency like ours.\n\u201cWith Valentine\u2019s Day taking place just three days after the Big Game, it was crucial for us to find creative ways to capture the attention of consumers across the country, which is why we approached Veritone One,\u201d said Abhay Patel, Brand President of 1-800-Flowers.com.\nSo Veritone One put together a game plan to play matchmaker for two of our biggest brands, teaming up 1-800-Flowers.com and DraftKings to tackle both the Big Game and Valentine\u2019s Day messaging with ultimate efficiency. The result? Our innovative \u201cDon\u2019t Forget the Flowers\u201d campaign.\nThe Big Matchup\nThe \u201cDon\u2019t Forget the Flowers\u201d campaign is the first of its kind, stemming from previous conversations to develop potential cross-promotions between the two advertising giants. Both the Big Game and Valentine\u2019s Day are huge marketing opportunities in general, but for these two brands and their demographics, they are especially resonant.\n\u201cWith so much hype around the Big Game, it\u2019s a challenge to cut through the noise,\u201d said Jason Danahy, Head of Revenue, DraftKings Media & Sponsorship of DraftKings. \u201cWhen Veritone One approached us with the idea to collaborate with 1-800-Flowers, we were immediately intrigued. This unique collaboration allowed us to attract new customers to DraftKings by thinking beyond traditional advertising and forging a partnership that no one saw coming with a brand that shares our audiences, especially this time of year.\u201d\nBetween the campaign\u2019s launch on January 22 and May 12, for every \u201cDon\u2019t Forget the Flowers\u201d eligible bouquet purchased, customers received a $10-$50 DraftKings gift card to be used for online and fantasy sports gaming. For sports fans hoping to celebrate their loved ones this holiday, it\u2019s a win-win.\nEveryone Wins\n\u201cThis campaign allowed Veritone One to do what we do best: develop a winning advertising strategy based on creativity, extensive audio and video advertising experience, and intuitive matchmaking skills,\u201d said Richard Varalla, our VP of Account Management. \u201cThe Big Game set the stage for 1-800-Flowers to drive visibility and sales in the days leading up to Valentine’s Day, creating a dynamic opportunity for our team to develop a creative and comprehensive strategy apart from purchasing a big ad spot.\u201d\nPatel agrees. \u201cBy matching us up with DraftKings and helping conceptualize the promotional offer to develop a first-of-its-kind campaign, Veritone One was able to help us get in front of football fans outside of the traditional thirty-second ad.\u201d\nWith conversions as their end game, both brands are poised for victory. Veritone One couldn\u2019t be more excited to be a part of this winning team."},{"id":1829,"title":"Diversity in Practice: Amplifying Black Voices in the Podcast Space","blurb":"","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/amplifying-black-voices-in-the-podcast-space\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"advertisers, podcast-advertising, podcast-insights","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2024","date":"February 29, 2024","titlelowercase":"diversity in practice: amplifying black voices in the podcast space","post_url":"https:\/\/www.veritoneone.com\/blog\/amplifying-black-voices-in-the-podcast-space\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2024\/02\/BHM_blog-1.jpg","image_alt":"A Black podcaster speaks into his microphone.","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/amplifying-black-voices-in-the-podcast-space\/","description":"See how Veritone One is implementing DEI values into our media plans.\nSummary:\n\nDespite growing listenership and demand for Black-hosted podcasts, only 14% of podcasters identify as Black.\nVeritone One has led a thought leadership initiative to combat the lack of diversity in podcasting, including an 15-20% increase of ad spend on minority-owned podcasts.\nBy retooling internal processes to produce quantitative data that informs more diverse media buys, we are helping clients and networks value underserved voices in the podcast ecosystem.\n\nAn Industry-Wide Problem\nLet\u2019s set the scene: it\u2019s Podcast Movement 2022 in Dallas, Texas, and the Veritone One team is excited, as always, to connect with and learn from our peers in the industry. Among the usual encouraging insights, however, was one disconcerting takeaway: the lack of diversity in podcast advertising and namely, the lack of Black podcasts in the space. According to that year\u2019s The Creators, a study by Edison Research in collaboration with Sounds Profitable, just 14% of podcasters identify as Black and\/or African American.\nWhile we appreciated the industry-wide visibility Podcast Movement brought to this issue, we knew that bringing attention to it was just the first step. So, in response, our SVP of Growth Bart Roselli, Account Strategist Kedric Walls, and Senior Podcast Buyer Morganne \u201cMo\u201d Cameron led the thought leadership initiative for our agency to support underserved voices in the podcast ecosystem.\nSpeaking to Black Listeners\n2023\u2019s edition of Infinite Dial, a long-running annual study by Edison Research, reports that 45% of Black Americans ages 12 and up listen to podcasts each month, while 28% are weekly listeners. The study broke down the top ten podcasts Black Americans listen to as a whole and found that over half feature Black hosts, illustrating the demand for Black voices in the space. The Breakfast Club, Drink Champs, and The Joe Budden Podcast are among the shows topping the list for Black podcast listeners.\nPeople want to hear Black perspectives, to learn from them and in some cases, see their experiences reflected. Another report from Edison Research, in collaboration with SXM Media and Mindshare, the Black Podcast Listener Report, revealed that 75% of Black monthly podcast listeners frequently or occasionally follow or seek out podcast content that focuses on Black narratives and features Black voices, with 63% considering it \u201ccrucial\u201d for podcasts to do so.\nFurthermore, of special interest to our clients is the fact that Black weekly podcast listeners are more likely to engage with podcast advertisers than the overall U.S. weekly podcast listener. After hearing an ad spot on one of their favorite podcasts, for example, 52% of Black weekly podcast listeners (compared with 44% of U.S. weekly podcast listeners) purchased a product or service.\nCurrently, Veritone One is focused on guiding the creation of new content that speaks to listeners\u2019 wants and needs, with the understanding that an increase in resonant content for listeners will lead to a demand for advertising inventory from our clients. This then becomes a positive feedback loop: if our network partners continue to see a push for these types of placements, media plans, and advertising opportunities, they will continue to push for these shows to be created and supported.\nOur Impact So Far\nAnyone can \u201ctalk the talk\u201d when it comes to wanting to see diverse creators in podcasting, but at Veritone One, we\u2019re fortunate enough to have the infrastructure and leverage in the space to walk the walk. This means, for example, focusing on growing discoverability for DEI-centered content across our media plans and overall buy strategy.\nOver the last few years, our teams have forged deeper relationships with key vendor partners that stand behind amplifying a range of voices\u2014Slate\/ForeverDog, Studio71, SXM\/Midroll, iHeart – Black Effect Network and Outspoken Network, Lemonada Media, Acast LGBTQ+ Voices, and Urban One Podcast Network to name a few\u2014for our client brands.\nSo far, Veritone One has seen an estimated 15-20%\u2014and growing\u2014increase of ad dollars into minority-voiced podcasts. These ever-evolving long-term partnerships serve as a test-and-learn tool for our clients to understand, connect, and broadcast to wider audiences.\nAs we look ahead, we intend to expand our advocacy and amplify the influence of diverse voices in a meaningful way to drive results for our clients. In addition to thoughtful media rationale and strong recommendations on our media plans, we are building naming conventions into our tech and internal processes to support our strategy with quantitative data.\nThis is where Veritone One\u2019s proprietary data comes in; with years of historical spend under our belts, we are uniquely positioned to make a compelling argument for diversity that\u2019s motivated by our values, but proven out by dollars and cents.\nBeyond internal processes, we are dedicated to remaining educated on the state of the industry through participation in engagement research and webinars, such as \u201cUnderstanding Black Audiences & Their Connection to Audio,\u201d powered by SiriusXM Media. Per the Black Podcast Listener Report, 48% of Black monthly podcast listeners have been listening to podcasts less than a year. We know listenership in this demographic is only growing, and on behalf of both our agency and our clients, we strive to meet listeners where they are.\nDiversity teaches us to acknowledge. Inclusion teaches us to learn, connect, and build. And at Veritone One, we are just getting started.\nEdited by Rubi Mora"},{"id":1812,"title":"Not All Podcast Ads are Created Equal. Here's Why.","blurb":"","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/not-all-podcast-ads-created-equal-heres-why\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"advertisers, digital-advertising, podcast-advertising, podcast-insights, youtube-advertising","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2024","date":"January 18, 2024","titlelowercase":"not all podcast ads are created equal. here's why.","post_url":"https:\/\/www.veritoneone.com\/blog\/not-all-podcast-ads-created-equal-heres-why\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2024\/01\/podcasts_ad_blog_b.jpg","image_alt":"podcast advertising 2024","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/not-all-podcast-ads-created-equal-heres-why\/","description":"The research is in: here\u2019s the type of podcast ad that brands should shape their strategy around in 2024\u2014and the type they should skip.\nSummary:\n\nAs the medium and listenership continues to evolve, YouTube has emerged as the most utilized platform for accessing podcasts.\nConsumers describe native YouTube advertising \u201cannoying\u201d and \u201cdisruptive\u201d\u2014but have a much more positive opinion of host-read podcast ads.\nVeritone One can help your brand make the most of the medium as you shape your digital advertising strategy for 2024.\n\nThe most popular way to consume audio… is now video.\nWhat a year 2023 was for audio. As we return to work, many of us will start to compile our learnings from the previous year to plan on building out our strategies for the new year. Brands now know that podcast advertising will become\u2014if it isn\u2019t already\u2014an essential part of their digital strategy in 2024.\nPer end-of-year stats from Insider Intelligence, 41% of people in the US tune into a podcast every month and 28% of the population do it weekly, consuming around 11 episodes on average. In addition, around 144 million people listen every month.\nAnd where is all this podcast consumption happening, you might ask? This is where YouTube enters the chat.\nYouTube as a podcast platform has been growing since 2019. It is currently the most utilized podcast listening platform in the U.S., followed by Spotify and Apple.\u00a0However, if you are like me, when you are immersed in a podcast on YouTube, nothing ruins the experience more than the jarring native ads that pop up and interrupt your stream. Sometimes they\u2019re much louder than the podcast you\u2019re enjoying; sometimes they\u2019re just a complete shift away from your content that ruins the mood. Even when you\u2019re able to click the \u201cSkip Ad\u201d button after a few seconds, the damage is done\u2014simply put, those ads are aggravating. And I\u2019m not the only one who thinks so.\nThere\u2019s just one problem: traditional advertising is no fit for such a personal medium.\nIn one of 2023\u2019s most compelling deep dives on the subject, Sounds Profitable\u2019s Sound You Can See: Podcasting\u2019s Video Dilemma, a study showed that native advertising is viewers\u2019 chief complaint with accessing their favorite content on the platform. Yep, turns out no one is a fan of those annoying interruptions.\nIn fact, the top five terms used by my fellow ad skippers to describe this type of spot were \u201cannoying\u201d (43%), \u201cdisruptive\u201d (40%), \u201ctoo frequent\u201d (26%), \u201cirrelevant\u201d (26%), and \u201ctoo long\u201d (21%)\u2014hardly the headspace in which your brand wants to reach consumers.\nThis presents a challenge for brands advertising on YouTube, especially when we consider that the authentic connection podcast hosts can foster with their listeners is the very foundation on which the medium\u2019s success was built.\nWith over $2 billion in placed media of proprietary host-read ad performance data, Veritone One can confirm the following:\n\nListeners have a better opinion of and pay more attention to ads that are host-read.\nHearing the host talk about a product in their own voice reinforces the direct link between the sponsorship and the podcast.\nThat being said, podcast ads delivered by the host come across as more of an intimate recommendation than a paid advertisement, allowing a brand to build credibility in an organic way.\nHost-read ads within podcasts are considered less jarring than traditional radio or TV ad breaks; because they tend to feel more like content, users are less likely to skip them.\n\nThat\u2019s why our ethos at Veritone One is to create ads that enhance, not diminish, the personal connections between podcast hosts and their listeners. Hearing what hosts have to say about their favorite products is just another way to get closer to them\u2014and the hundreds of campaigns we\u2019ve scaled successfully just go to show how lucrative that can be for your brand.\nHost-read ads to the rescue!\nThe same Sounds Profitable study above revealed an interesting dynamic: video and podcast consumers are not by any means mutually exclusive. Oftentimes, they are the same people. And while they consider native ads on YouTube intrusive, viewers express positive sentiment towards ads within podcasts delivered by hosts or other personalities\u2014say, a fan-favorite producer\u2014associated with the show.\nAnd this is especially true for Premium users: close to 90% of those consumers said that they don’t mind host-read ads in their favorite podcast, compared to only 6% who dislike them. The top three attributes these viewers used to describe host-read podcast ads were \u201cinformative\u201d (33%), \u201cinteresting\u201d (26%), and \u201crelevant\u201d (25%).\nAs you can see, it\u2019s not the advertisement itself that rankles listeners, but how it\u2019s executed. The right type of podcast ad, fueled by strategically crafted messaging and a targeted media buy, makes all the difference. And that\u2019s where Veritone One enters the chat.\nIn conclusion, not all podcast ads are created equal.\nAs we navigate the dynamic landscape of audio in 2024, the surge in audio consumption, particularly on platforms like YouTube, brings both opportunities and challenges to the savvy advertiser. Here at Veritone One, our teams understand the evolving landscape of audio, as well as how best to continue harnessing the power of podcasting\u2019s authentic and influential nature to create meaningful connections with our audience.\nThe future of audio is exciting, and by aligning our strategies with the preferences of the evolving consumer, we can make 2024 a landmark year for audio advertising. Trust me: you won\u2019t want to skip this.\nEdited by Rubi Mora"},{"id":1790,"title":"4 Top Takeaways from Podcast Movement 2023","blurb":"","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/4-top-takeaways-from-podcast-movement-2023\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"advertisers","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2023","date":"September 29, 2023","titlelowercase":"4 top takeaways from podcast movement 2023","post_url":"https:\/\/www.veritoneone.com\/blog\/4-top-takeaways-from-podcast-movement-2023\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/09\/MAR-23243_ONE_PodcastMovement_recap_Q323.jpg","image_alt":"","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/4-top-takeaways-from-podcast-movement-2023\/","description":"Veritone One provides some top takeaways from the 2023 Podcast Movement.\nSummary:\n\nMore and more partners are becoming educated on, and interested in, Simulcast buys.\nClean, accurate third-party performance data is imperative to future ad spend allocation.\nThe podcast advertising industry is seeing a return to form, with dynamic ad insertion buys deprioritized in favor of host-read embedded ads that drive proven performance.\nOur relationship with network partners only gets stronger year after year.\n\nSimulcast is still all the buzz.\nAs you might have heard in our recent post on the matter, Simulcast is a mutually beneficial solution for advertisers and networks looking to make the most impact across today\u2019s fragmented media landscape.\nOne major takeaway from this year\u2019s Podcast Movement? Simulcast shows no signs of slowing down, as we saw more and more partners not just broaching the topic, but also asking the right questions so that they can start implementing visual components alongside their podcast buys in the most effective way.\nVeritone One has been ahead of the curve by several years. As industry leaders, we are uniquely situated to educate our partners on best practices that will help them make the most of a Simulcast buy\u2014and to continue to define industry standards.\nDollars need to follow the data.\nWhen it comes to shaping a performance strategy, we can\u2019t overstate the importance of starting with honest, clean data. We\u2019re longtime proponents of using data-driven insights to optimize our campaigns, and we have the tech stack to prove it.\nThis year, the conversation kept coming back to the need for uncompromised translation of data from third-party tracking tools to our internal analytics platform. Making sure our metrics are aligned and our partners are accountable is imperative; it provides us with the most accurate performance data and allows our media team to allocate future spend with confidence.\nBuyers\u2019 advice to networks: get back to basics.\nSpeaking of future spend: sometimes to figure out where the industry is going, we need to look back at what\u2019s worked in the past. This year, we saw trends for podcast advertising harken back to the embedded host-read ads that built this ecosystem in the first place.\nDuring the peak of the pandemic, Podcast, and consequently podcast advertising, grew substantially, and the flood of demand led to the adoption of ad tech solutions meant to maximize inventory. Proponents of dynamic ad insertion extolled the virtues of its flexibility: whereas an embedded ad read would ostensibly live in a podcast episode in perpetuity, DAI allowed for real-time decision making in which a listener would be served an ad during any given podcast download. From an impression fulfillment standpoint, this was especially advantageous to networks, and the high demand meant they had no trouble selling inventory at increased CPMs\u2014even if that filled inventory didn\u2019t perform as well for brands as an embedded host-read ad.\nBut this year, we\u2019ve noticed the tides shifting again. Networks are taking heed of buyers\u2019 advice to prioritize the ROI of the DR brands that built the podcast advertising space. That means focusing more than ever on embedded ad reads, host-read endorsements, and ensuring impression delivery is fulfilled when audiences are most engaged.\nLeveraging proprietary data and our position in the podcast ecosystem, we have been able to educate our network partners on what has worked historically and what will deliver sustained growth to all parties moving forward.\nOur partner relationships really do get better with time.\nWe are heartened by the positive feedback we continue to receive about our team every year. Hearing our partners tell us we are truly the best at what we do is always nice, but looking back at what we\u2019ve accomplished together is all the more gratifying.\nBecause if you ask us, one of the things we do best is build and maintain deep, constructive partnerships with our vendors. These relationships aren\u2019t just long-standing; they evolve to meet the moment, which is why we have something new and exciting to discuss every Podcast Movement. Our commitment to expanding our offerings and collaborating with partners to get creative with campaigns is unwavering, even\u2014especially\u2014after a year of uncertainty.\nConnecting with the people who have helped us do such great work is an incredible experience and one that makes us look forward to this event every year.\nEdited by Rubi Mora"},{"id":1761,"title":"Why Planning Ahead is a Surefire Way to Optimize Your Podcast Campaign","blurb":"","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/why-planning-ahead-is-a-surefire-way-to-optimize-your-podcast-campaign\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"advertisers","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2023","date":"September 14, 2023","titlelowercase":"why planning ahead is a surefire way to optimize your podcast campaign","post_url":"https:\/\/www.veritoneone.com\/blog\/why-planning-ahead-is-a-surefire-way-to-optimize-your-podcast-campaign\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/09\/MAR-23201_annual_planning_blog_Q323.jpg","image_alt":"","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/why-planning-ahead-is-a-surefire-way-to-optimize-your-podcast-campaign\/","description":"Hilary Ross Shafer and Bart Roselli offer insight into what makes planning ahead a low-risk, high-reward media strategy for clients looking to increase efficiency and take a holistic approach to their podcast campaigns.\nSummary:\n\nWhen it comes to podcast media planning, the sooner the better.\nYou can benefit from increased campaign efficiency and more control over your brand\u2019s narrative and growth trajectory.\nFlexible terms make for a low-risk, high-reward media strategy.\n\nHarness an evolving landscape\u2019s potential for growth.\nLet\u2019s cut to the chase: if you\u2019re looking to advertise on podcasts in the most effective and efficient way possible, Hilary Ross Shafer offers these words of advice: \u201cThere\u2019s no perfect time to start Upfront conversations, but the sooner we can start those conversations, the better.\u201d\nAs the VP of Podcast and Influencer Media at Veritone One, Shafer is a veteran of the medium. She recommends that our clients and potential clients get ahead of the curve when it comes to media planning, even if only at a general level. Then, clients can always build upon their plan throughout the year. \u201cWe\u2019re always looking to optimize, adjust, and improve our podcast media buys. Knowing that we have set a strong foundation during the upfronts allows us to be in an active planning cycle throughout the full year, and remain a bit more intentional about reviewing incremental opportunities and new show launches that arise throughout the year.\u201d\nAnd in a medium as robust as podcasting, the opportunities that arise are varied and plentiful.\n\u201cThe podcast channel in and of itself has uncapped potential,\u201d explains Bart Roselli, SVP of Growth at Veritone One. Continued growth in listenership means more potential for expanded reach compared to traditional channels such as TV, radio, or print. You might buy ad space on a new podcast, for example, and see it grow to ten times its size by the end of the year. \u201cIt\u2019s like buying an undervalued stock primed for growth,\u201d he notes; as with all burgeoning markets, early adopters stand to gain the most.\nBenefit from continued channel resiliency.\nBoth Shafer and Roselli caveat that, much like any advertising channel, Podcast has felt the impact of current market conditions. \u201cWe\u2019ve never had a splash of cold water like we\u2019ve had this year,\u201d notes Roselli.\nWhat is remarkable about the medium, however, is the resiliency it\u2019s demonstrated during turbulent times. As the macroeconomic climate continues to present many unknowns, podcasting has proven to be a very stable ecosystem when it comes to both supply and demand, consistently providing advantageous opportunities to advertisers.\nWhile it would be easy to write it off as a riskier investment given its relative newness, the historical performance of podcast spend lends even a newer medium a sense of maturity. \u201cIf you don\u2019t think of it as a traditional channel,\u201d advises Roselli, \u201cYou need to start thinking about it that way.\u201d\nDrive campaign efficiency by pouncing on placements at lower prices.\nA key benefit of early planning, Roselli stresses, is the efficiency it has proven to drive in podcast campaigns. Referencing historical client data, he calls the correlation between early planning and increased efficiency \u201cindisputable\u2026 it\u2019s not a rounding error. It is significant.\u201d\nIn short: \u201cThis is the most important way you can impact your podcast and media portfolio, by planning in advance.\u201d\nMore lead time means more control.\nPlanning ahead is not just about dollars and cents; it also provides intangibles that can take a campaign from good to great. For one thing, you get your pick of top current shows and forthcoming releases, rather than having to cobble together a plan that\u2019s subject to availability. Our buyers can lock in the best weeks that work for a campaign and choose the best ad placement before the show gets too crowded and inventory disappears.\nWith a head start, Roselli explains, \u201cYou control the narrative and the ability to scale a campaign faster and more efficiently. And you have more control over how you can structure it\u2026 you get to determine the growth and path for that channel for the next 12 months.\u201d\nHaving more lead time also allows your media planning team to explore placements beyond the standard issue, leading to more unique and impactful creative integrations. By leveraging Veritone One\u2019s agency buying power and preferred partnership agreements, our media team is able to unlock all sorts of strategic opportunities for our clients, providing an advantage that is exceptionally critical during the upfront planning season.\nAnd networks are all the more receptive to these conversations when you\u2019ve established a history together. All things being equal, a long-standing partnership is more likely to yield increased consideration or more flexibility, allowing you to develop your plan under more favorable conditions.\nThe added lead time allows for more strategic and creative conversations to take place. When we are able to kickstart upfront planning conversations earlier, our media teams are able to engage in meaningful and highly collaborative conversations with network partners. This effectively gives all parties the opportunity to think holistically about the partnership and make data-driven decisions to grow and scale the campaign\u2014and ultimately helps us determine which levers need to be pulled in the upcoming year to maximize efficiency and the overall likelihood of future growth and success. As Shafer puts it, \u201cIt takes us out of the spots-and-dots approach and allows us to think a little bit more macro about our client\u2019s business at large.\u201d\nLast but not least: there is very limited risk.\nThere is no one-size-fits-all perfect time to plan and execute your buy, given each client\u2019s budget planning and individual needs. \u201cWe understand that sometimes clients don\u2019t have a crystal ball to predict what their business is going to look like next year,\u201d Shafer allows.\nStill, Roselli advises that, \u201cIn an ideal world, knowing that will vary by client or category\u2026 you\u2019d want [planning to take place] by the end of Q3, start of Q4.\u201d He adds that this will \u201csave you anywhere from 5-20% in increased efficiency consistently, depending on your strategic planning tactics.\u201d\nIndeed, the most important thing we want all clients to keep in mind, but especially those who are wary of committing spend to a podcast before marketing calendars are drawn up or budgets are finalized: this is a flexible medium by nature, and our team can draw up terms to reflect that flexibility and mitigate the risk of upfront commitments that other channels can\u2019t provide.\n\u201cWe endeavor to build and negotiate lasting partnerships during Upfronts,\u201d Shafer adds, \u201cHowever, we have those flexibility points to ensure our campaigns stay successful and are able to be nimble when necessary. We can optimize a schedule, we can re-flight, we can re-forecast. We have all those protections in place\u2026 but if clients are hesitant to jump, they\u2019re not going to reap any of the benefits.\u201d\nIn closing, any client focused on growth will be looking at ways to control and monetize their marketing portfolio, all while amplifying upside and minimizing risk. Advertising on Podcast accomplishes all of these goals handily, with increased impact the earlier you broach your annual discussions.\nEdited by Rubi Mora"},{"id":1751,"title":"The Skinny on Simulcast, a Win-Win Strategy for Paid Media","blurb":"","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/the-skinny-on-simulcast-a-win-win-strategy-for-paid-media\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"advertisers, news","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2023","date":"August 31, 2023","titlelowercase":"the skinny on simulcast, a win-win strategy for paid media","post_url":"https:\/\/www.veritoneone.com\/blog\/the-skinny-on-simulcast-a-win-win-strategy-for-paid-media\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/08\/V1_Blog_Simulcast_Image_V1.jpg","image_alt":"","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/the-skinny-on-simulcast-a-win-win-strategy-for-paid-media\/","description":"Simulcast offers a win-win opportunity for creators and advertisers alike by expanding reach and making existing media buys more efficient.\nSummary:\n\nSimulcast buys are a strategic way to increase your reach\u2014without necessarily increasing costs.\nThere are different ways to execute a Simulcast buy, which can vary depending on placement or product.\nAn experienced media buying team like Veritone One\u2019s can help you make the most of simulcasting.\n\nSimulcast: doubling down on what works\nBreaking down the term \u201cSimulcast\u201d into its parts, we can get the gist of it: simultaneous broadcast. But even a seemingly straightforward portmanteau can be difficult to define in our cluttered media landscape, where it feels like everything is broadcast simultaneously with\u2026 everything else.\nFor our purposes, let\u2019s define it as content that is broadcast on one channel in concert\u2014if not exactly at the exact same moment\u2014as it is broadcast on another channel.\nImagine a baseball game broadcast on the radio at the same time as it airs on television. That would be a simulcast. Or, imagine a radio interview that is audio-recorded and filmed simultaneously. Maybe it airs live on the radio, and the video is later uploaded to the station\u2019s YouTube channel. It does not need to literally be broadcast at the same time to make use of a simulcast strategy.\nThe strategy behind simulcast\nHere\u2019s what else is simultaneous: the boon for creators and distributors, who can save time, money, and effort by repurposing their content for different channels; and for advertisers, whose buys become more effective as the repurposed content targets different audiences.\nIn this way, you can expand the reach of your messaging by meeting the listener where they are consuming media. Although the majority of podcasts produced remain audio-only, the perception of the channel has dramatically changed among podcast consumers. 75% of those surveyed in a recent study by Coleman Insights and Amplifi Media said that a podcast can be either audio or video. If a content creator is looking to maximize their content\u2019s impact, they\u2019d be remiss not to make it both.\nAnd chances are, if the original placement is a good match for your brand, then any subsequent iteration will be too.\nHow does Veritone One help you make the most of Simulcast?\nAs a multichannel advertising agency, Veritone One knows the benefits of simulcast buys all too well, which is why our media buying team is bullish about making the most of each execution.\nFirst, we take stock of the client\u2019s goals, letting this inform the types of placements we present to them. For example, does their product or service benefit significantly from a visual component, and if so, would they prefer a simulcast opportunity where the audience is engaged from both an audio and visual standpoint?.\nWe then use our historical database and proprietary vetting platform to explore synergistic pairings that align with the client\u2019s target demographics and campaign goals, reviewing and negotiating vendor rates to ensure the buy is cost-effective.\nOur buyers make sure to settle all the details: what type of simulcast integration will be implemented? What is the projected audio\/video split? How will the client\u2019s ad read be integrated into each channel? Will both channel integrations be released at or around the same time? It\u2019s really about having a dialogue with our network partners and sharing our expertise with them. We are always happy to offer up best practices as they look to stand up their incremental simulcast offerings.\nOnce a buy is negotiated by our team, all an advertiser has to do is sit back and wait for their integration to go live\u2014and then go live on a different channel and resonate with audiences all over again.\nBy leveraging multiple channels, we can meet the audience where they are listening\u2014be it audio or video, either or both. Both the brand and the show it advertises on can benefit from the incremental scale and exposure. And with access to a larger audience pool, your messaging is more likely to resonate with more people. It\u2019s a strategy that pays off for all parties, all at the same time.\nEdited by Rubi Mora\nAdditional Reading\nWhy the New FTC Guidelines Didn\u2019t Faze Us\nPivoting Your Advertising Strategy with Hollywood on Strike"},{"id":1715,"title":"Why the New FTC Guidelines Didn\u2019t Faze Us","blurb":"","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/why-the-new-ftc-guidelines-didnt-faze-us\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"news","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2023","date":"August 17, 2023","titlelowercase":"why the new ftc guidelines didn\u2019t faze us","post_url":"https:\/\/www.veritoneone.com\/blog\/why-the-new-ftc-guidelines-didnt-faze-us\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/08\/MAR-22982_ONE_FTC_ad_regulations_blog_Q323-1.jpg","image_alt":"","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/why-the-new-ftc-guidelines-didnt-faze-us\/","description":"Given the new FTC guidelines, it’s more crucial than ever to maintain compliance with all influencer partnerships. See how Veritone One stays on top of it.\nSummary:\n\nThe Federal Trade Commission has released a new set of guidelines for all endorsements.\nThese guidelines primarily speak to influencers creating social media content; podcasting, meanwhile, is not mentioned.\nOur historical adherence to these guidelines allows Veritone One to continue business as usual.\n\nWhat are the new guidelines?\nThe key takeaways have been distilled by Robert Freund, an advertising and ecommerce lawyer in his Twitter thread on the matter. A few of them here:\nInfluencers need not share a positive message of a product for an ad to require disclosure. If they post a photo or video that could convey use or approval of a product\u2014and, crucially, if they have a relationship with that brand\u2014that constitutes an advertisement and requires disclosure. Similarly, if they have something negative to say about a competitor\u2019s product, their partnership with the original brand must be disclosed.\nAnd when they disclose that partnership, there\u2019s no room for ambiguity. Simply tagging the brand in the post, or even thanking them, is not sufficient.\nSome new guidelines are specific to the medium in which the sponsored post appears. For example, an ad disclosure in the comments of a Facebook post may not be noticed by consumers\u2014as such, it must be made in the post itself. Similarly, because of the \u201cmany competing elements\u201d in a TikTok video, including \u201c#ad\u201d in the caption is not conspicuous enough for the FTC. A clear disclosure must be part of the video\u2019s text overlay so that it is recognizable at first glance.\nSo wait\u2014is this just for social media posts?\nYou might have noticed that all the examples we gave above pertain to TikTok, Facebook, or Instagram content. So what does this mean for Veritone One, an agency that specializes in audio and creator-based video advertising?\nIt\u2019s true that podcasting is not explicitly mentioned in the new guidelines, but that doesn\u2019t mean it\u2019s a lawless land; it\u2019s just that podcast ad breaks are generally delineated a lot more clearly than other social media content. Still, brands should err on the side of caution for all influencer partnerships. Use individual promo codes, unique URLs, and\/or bespoke offer language in your Call to Action to let listeners know an influencer has a stake in referring listeners\u2014and don\u2019t request an endorsement from anyone who hasn\u2019t tried your product.\nHow is this affecting strategy at Veritone One?\nThe short answer: it\u2019s not.\nAnd that\u2019s not because we\u2019re cavalier about advertising guidelines. On the contrary: we\u2019ve always been incredibly stringent about our endorsements meeting FTC requirements.\nEach of our accounts has a creative lead who\u2019s well-versed in what a successful integration looks like, including from a compliance perspective. Every piece of copy we send out includes detailed directions on where and how to disclose sponsorship, as well as any disclaimers the brand needs us to make. Before an execution goes live, our creative team previews the content to ensure everything is on the level; then, our compliance team gives it a final review and provides feedback when it airs.\nTo us, the most important thing is fostering trust within all of our relationships. The creators we partner with trust us because they know that we\u2019ll keep them abreast of all FTC guidelines and will never ask them to compromise their integrity.\nThat means providing a product for them to try and love before they talk about a brand. It means kickoff calls where creators can get to know a brand and their mission, ask their questions, and all parties can mutually establish expectations around an endorsement. And it means an open line of communication with our dedicated account team at every step of their execution.\nThe same goes for our clients. We do everything in our power to ensure they never find themselves at the end of an endorsement controversy\u2014and a finger on the pulse of the industry is just one part of the equation. Our contracts with creators stipulate that each integration be compliant with applicable laws, including FTC guidelines and required disclosures related to paid versus editorial content. And, we continually vet the creators we work with, flagging potential threats to our clients\u2019 brand image.\nVeritone One\u2019s commitment to transparency between clients and creators, and between creators and consumers, has been a cornerstone of our long-standing partnerships. So we\u2019ll continue to keep an eye out as the industry evolves\u2014but for now, we\u2019ll continue with business as usual.\nEdited by Rubi Mora\nAdditional Reading\nPivoting Your Advertising Strategy with Hollywood on Strike\nEverything You Need to Know About Podcast Advertising"},{"id":1712,"title":"Podcast Movement Denver 2023","blurb":"","featured_image":null,"button":[{"text":"Read more","link_type":"url","link_url":"http:\/\/veritoneone.com\/podcast-movement-2023","internal":null,"video":"","upload_file":false}],"button_text":"Read more","termslug":"events","termslugArr":["events"],"tag":"advertisers","category":[{"id":19,"name":"Events","slug":"events"}],"termname":"Events","year":"2023","date":"August 11, 2023","titlelowercase":"podcast movement denver 2023","post_url":"https:\/\/www.veritoneone.com\/blog\/podcast-movement-2023\/","post_category":[{"term_id":19,"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":19,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/08\/Podcast_movement_news_insights.jpg","image_alt":"","landing_redirection":"http:\/\/veritoneone.com\/podcast-movement-2023","description":""},{"id":1683,"title":"Pivoting Your Advertising Strategy with Hollywood on Strike","blurb":"","featured_image":null,"button":[{"text":"Read the Blog","link_type":"internal","link_url":"","internal":"https:\/\/www.veritoneone.com\/blog\/pivoting-your-advertising-strategy-with-hollywood-on-strike\/","video":"","upload_file":false}],"button_text":"Read the Blog","termslug":"blog","termslugArr":["blog"],"tag":"news","category":[{"id":16,"name":"Blog","slug":"blog"}],"termname":"Blog","year":"2023","date":"August 10, 2023","titlelowercase":"pivoting your advertising strategy with hollywood on strike","post_url":"https:\/\/www.veritoneone.com\/blog\/pivoting-your-advertising-strategy-with-hollywood-on-strike\/","post_category":[{"term_id":16,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":16,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/08\/Strike_blog_img.jpg","image_alt":"","landing_redirection":"https:\/\/www.veritoneone.com\/blog\/pivoting-your-advertising-strategy-with-hollywood-on-strike\/","description":"Amid Hollywood strikes, consider shifting ad investment to podcasting and YouTube for resilient, influencer-driven content.\nSummary:\n\nThe WGA and SAG-AFTRA are on strike, bringing Hollywood to a near-standstill\nSome projects have already made the jump to podcasting\nYouTube, meanwhile, is seeing a YoY revenue increase and increase in upcoming ad spend commitments\nOnline influencers may have increased promotional opportunities, making them a lucrative part of any current advertising strategy\n\nA defining moment for the film and television industry\nWhether you\u2019ve mostly read about it in the news, or have experienced the firsthand disappointment of seeing your favorite show resorting to reruns, you\u2019ve no doubt become aware of the many repercussions of both the WGA (Writers Guild of America) and SAG-AFTRA (Screen Actors Guild \u2013 American Federation of Television and Radio Artists) strikes. The writers and performers in both unions are seeking better pay and working conditions, as well as fairer contracts for the longevity and legacy of their work.\nAll of this might leave advertisers in a bind: how can they support the creators behind their favorite art, while navigating potential losses of revenue in a rapidly changing film and TV landscape?\nBy following the lead of studios and strikers alike: pivoting their strategy.\nSome TV mainstays are already pivoting to podcasting\nWhile some effects of the strike will take time to be apparent, network television felt them almost immediately. Shows like The Tonight Show with Jimmy Fallon, The Late Show with Stephen Colbert, Jimmy Kimmel Live, and The Daily Show have all shut down production since the announcement of the strike.\nAlthough the writers\u2019 contributions to these shows can\u2019t be overlooked, some elements of the talk show format translate very handily to an audio medium\u2014and we\u2019ve seen precedent for this.\nYou might have heard about Craig Ferguson\u2019s latest venture, Joy, a Podcast, which launched just this month. The television personality\u2019s pivot to podcasting should come as no surprise to fans of The Late Late Show, which saw the host hold his own against some of Hollywood\u2019s biggest names. With ample airtime to display his interviewing talents, and a less rigorous recording schedule, this podcast\u2019s weekly format seems a natural fit for Ferguson\u2019s persona to flourish, while allowing him to hold conversations that fall outside of a studio\u2019s promotional schedule.\nAnd he\u2019s in good company. Fellow former talk show hosts Jon Stewart, Conan O\u2019Brien, and Chelsea Handler have already taken their talents to podcasting, hosting successful shows on Apple, Stitcher, and iHeartPodcasts, respectively.\nAs for TV programming stuck in production limbo? Advertisers would do well to reallocate resources to other channels drawing consistent audiences. While consumers may tire of late night reruns, a genre which suffers from lack of topicality, there\u2019s always something new and current for them to consume online.\nSo, who is still producing content amid the Writers\u2019 Strike and SAG-AFTRA Strike?\nThe answer is simple: just look online.\nYouTube, which is not a part of the Alliance of Motion Picture and Television Producers, also does not rely on the content creation of WGA writers or members of SAG-AFTRA. As such, it remains largely unscathed by the strike. In fact, YouTube\u2019s Q2 earnings showed overall revenue rising 4% year over year\u2014a notable reversal in a trend that saw declines in the previous three quarters. With the recent integration of unskippable 30-second ads into YouTube\u2019s TV app, and nearly 45% of YouTube viewing accessed via TV screens, the channel once synonymous with laptop screens is already evoking the traditional television user experience for audiences.\nAnd advertisers are acting like it. Recent reports reveal that, per senior ad-buying execs, advertising commitments to traditional TV networks have declined in spend by 15%. On the other hand, their plans for fall? An expected increase of at least 10% to 20% of ad dollars committed to YouTube spend.\nPodcasting, too, has experienced minimal slowdowns during the SAG-AFTRA strike, and in fact, may be benefiting from the scarcity of actors\u2019 presence on film and TV. Although union members are not allowed to promote struck projects on podcasts, they could still make guest appearances outside of that. And unless they are scripted fiction podcasts operating under a WGA contract, they are also unaffected by the WGA strike.\nElsewhere on online content platforms, some influencers do work under the SAG-AFTRA Influencer Agreement\u2014but the rest do not, and are not bound by any strike rules. This means they can continue to produce fresh content as per usual, delivering advertiser impressions uninterrupted.\nIn fact, with film and TV studios unable to use SAG-AFTRA members to promote their projects, the reach of influencers is likely to factor into studios\u2019 updated promotional strategies, leading to increased content output and audience engagement.\nThe upshot of the film and television industry facing an uncertain foreseeable future? Entertainers are resilient, and when the show must go on, sometimes all you need to do is change the channel.\nEdited by Rubi Mora\nAdditional Reading\nEverything You Need to Know About Podcast Advertising\nThe Ultimate Guide to Audio Advertising for eCommerce Brands\n "},{"id":1405,"title":"Engage Overview","blurb":"","featured_image":null,"button":[{"text":"Read more","link_type":"url","link_url":"https:\/\/unlock.veritone.com\/veritoneone-engage-onesheet","internal":null,"video":"","upload_file":false}],"button_text":"Read more","termslug":"one-sheets","termslugArr":["one-sheets"],"tag":"advertisers","category":[{"id":20,"name":"One Sheets","slug":"one-sheets"}],"termname":"One Sheets","year":"2023","date":"June 28, 2023","titlelowercase":"engage overview","post_url":"https:\/\/www.veritoneone.com\/blog\/engage-overview\/","post_category":[{"term_id":20,"name":"One Sheets","slug":"one-sheets","term_group":0,"term_taxonomy_id":20,"taxonomy":"category","description":"","parent":0,"count":2,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/06\/insights-engage-overview.jpeg","image_alt":"lady thinking","landing_redirection":"https:\/\/unlock.veritone.com\/veritoneone-engage-onesheet","description":""},{"id":1403,"title":"The Ultimate Guide to Audio Advertising for eCommerce Brands","blurb":"","featured_image":null,"button":[{"text":"Read more","link_type":"url","link_url":"https:\/\/unlock.veritone.com\/veritoneone-whitepaper-audio-advertising-ecommerce","internal":null,"video":"","upload_file":false}],"button_text":"Read more","termslug":"whitepaper","termslugArr":["whitepaper"],"tag":"advertisers","category":[{"id":22,"name":"Whitepaper","slug":"whitepaper"}],"termname":"Whitepaper","year":"2023","date":"June 28, 2023","titlelowercase":"the ultimate guide to audio advertising for ecommerce brands","post_url":"https:\/\/www.veritoneone.com\/blog\/the-ultimate-guide-to-audio-advertising-for-ecommerce-brands\/","post_category":[{"term_id":22,"name":"Whitepaper","slug":"whitepaper","term_group":0,"term_taxonomy_id":22,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/06\/insights-audioadv.jpeg","image_alt":"microphone","landing_redirection":"https:\/\/unlock.veritone.com\/veritoneone-whitepaper-audio-advertising-ecommerce","description":""},{"id":1400,"title":"DraftKings Expands Business with Multichannel Advertising Strategy","blurb":"","featured_image":null,"button":[{"text":"Read more","link_type":"url","link_url":"https:\/\/unlock.veritone.com\/veritoneone-case-study-draftkings","internal":null,"video":"","upload_file":false}],"button_text":"Read more","termslug":"case-studies","termslugArr":["case-studies"],"tag":"news","category":[{"id":17,"name":"Case Studies","slug":"case-studies"}],"termname":"Case Studies","year":"2023","date":"June 28, 2023","titlelowercase":"draftkings expands business with multichannel advertising strategy","post_url":"https:\/\/www.veritoneone.com\/blog\/draftkings-expands-business-with-multichannel-advertising-strategy\/","post_category":[{"term_id":17,"name":"Case Studies","slug":"case-studies","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/06\/insights-draftkings.jpeg","image_alt":"draftkings logo","landing_redirection":"https:\/\/unlock.veritone.com\/veritoneone-case-study-draftkings","description":""},{"id":1398,"title":"Safe and Sound - Brand Safety and Suitability in Podcasting","blurb":"","featured_image":null,"button":[{"text":"Read more","link_type":"url","link_url":"https:\/\/unlock.veritone.com\/sounds-profitable-safe-and-sound","internal":null,"video":"","upload_file":false}],"button_text":"Read more","termslug":"research","termslugArr":["research"],"tag":"advertisers","category":[{"id":35,"name":"Research","slug":"research"}],"termname":"Research","year":"2023","date":"June 28, 2023","titlelowercase":"safe and sound - brand safety and suitability in podcasting","post_url":"https:\/\/www.veritoneone.com\/blog\/safe-and-sound-brand-safety-and-suitability-in-podcasting\/","post_category":[{"term_id":35,"name":"Research","slug":"research","term_group":0,"term_taxonomy_id":35,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/06\/insights-research-study.jpeg","image_alt":"graph waves","landing_redirection":"https:\/\/unlock.veritone.com\/sounds-profitable-safe-and-sound","description":""},{"id":1388,"title":"Veritone Custom Analytics Platform Overview","blurb":"","featured_image":null,"button":[{"text":"Read more","link_type":"url","link_url":"https:\/\/unlock.veritone.com\/l\/636301\/2023-06-22\/4dcmqf\/636301\/1687475372z0rMgoD4\/VCAP_Overview.pdf","internal":null,"video":"","upload_file":false}],"button_text":"Read more","termslug":"one-sheets","termslugArr":["one-sheets"],"tag":"advertisers","category":[{"id":20,"name":"One Sheets","slug":"one-sheets"}],"termname":"One Sheets","year":"2023","date":"June 28, 2023","titlelowercase":"veritone custom analytics platform overview","post_url":"https:\/\/www.veritoneone.com\/blog\/veritone-custom-analytics-platform-overview\/","post_category":[{"term_id":20,"name":"One Sheets","slug":"one-sheets","term_group":0,"term_taxonomy_id":20,"taxonomy":"category","description":"","parent":0,"count":2,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/06\/insights-vcap-overview.jpg","image_alt":"vcap","landing_redirection":"https:\/\/unlock.veritone.com\/l\/636301\/2023-06-22\/4dcmqf\/636301\/1687475372z0rMgoD4\/VCAP_Overview.pdf","description":""},{"id":1385,"title":"Everything You Need to Know About Podcast Advertising","blurb":"","featured_image":null,"button":[{"text":"Read more","link_type":"url","link_url":"https:\/\/unlock.veritone.com\/veritoneone-ebook-everything-to-know-about-podcast-advertising","internal":null,"video":"","upload_file":false}],"button_text":"Read more","termslug":"e-book","termslugArr":["e-book"],"tag":"advertisers","category":[{"id":18,"name":"E-Book","slug":"e-book"}],"termname":"E-Book","year":"2023","date":"June 28, 2023","titlelowercase":"everything you need to know about podcast advertising","post_url":"https:\/\/www.veritoneone.com\/blog\/everything-you-need-to-know-about-podcast-advertising\/","post_category":[{"term_id":18,"name":"E-Book","slug":"e-book","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw"}],"author":"Rubi Mora","img":"https:\/\/www.veritoneone.com\/wp-content\/uploads\/2023\/06\/insights-ebook.jpeg","image_alt":"person podcasting","landing_redirection":"https:\/\/unlock.veritone.com\/veritoneone-ebook-everything-to-know-about-podcast-advertising","description":""}]
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