Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience
Nielsen’s data shows that, on average, 70% of listeners exposed to podcast ads are able to recall the brand. The brands that had the highest ad recall scores in most of Nielsen’s studies were in the automotive, financial services, CPG, retail, media and telecommunications categories.
iHeartMedia forms Latinx podcast network to address an underserved audience
iHeart launches new network to serve rapidly growing Latinx podcast listener base and demand for relevant content.
The Unspoken Word At The IAB Podcast Upfront: Subscriptions.
With increasing launches of subscription offerings, should podcast advertisers be worried? Not according to vp of podcast media, Hilary Ross. This should make top-tier, in-demand ad spots more competitive and reinforces the importance of strong host-advertiser relationships.
Spotify Launches Its Subscription Podcast Option; NPR Among First Producers To Enlist
Subscription models create an opportunity for creators to monetize their content, even without a large audience, by either going the ad-free or the hybrid route. It's all about flexibility for creators, and the more tools and solutions available to creators, the easier it is to create and monetize.
Podcast Advertisers Are Primed for Social Audio’s ‘Serial Moment’
What's the deal with "social audio" and what impact might it have for podcasters and advertisers? Find out in this article from Adweek with commentary from our vp of podcast media, Hilary Ross.