From the Headlines
Podcast Measurement Is Finally Improving As The Landscape Consolidates
While the podcast ad industry still transacts on downloads, podcast listening is slowly but surely shifting to streaming. Streaming allows brands to get an idea of how many people are listening to an ad The numbers more accurately reflect listenership.
AdExchanger - 17 Aug 2020
Veritone One Subscribes to Nielsen's Podcast Buying Power Service
Veritone One is now a subscriber to Nielsen’s Podcast Buying Power service. Nielsen’s research will help us refine our current placements and unlock market opportunities for new advertisers wanting to enter the medium. We will set a new industry standard for podcast advertising.
Podnews - 13 Aug 2020
Google Rolls Out Audio Ad Tools for Publishers and Advertisers
Google’s new pilot program for podcast advertising in the U.S. and Canada will generate programmatic inventory opportunities in spoken word content. This new functionality will be very helpful to smaller businesses according to Stephen Smyk. Learn more.
Business Insider - 06 Aug 2020
Google Sees Big Potential in Audio for Marketers and Publishers
Google is making digital audio advertising a larger part of its offering to marketers and publishers. This expansion in digital audio by Google brings validation to the space and creates more opportunities for small and medium-sized advertisers according to Stephen Smyk.
Adweek - 06 Aug 2020