Amazon makes its own stake in the podcasting pie by acquiring Wondery. According to our EVP, Sean King, "This deal shows Amazon is taking strides to expand their music and audio services, but how they roll out new programming, subscriber bundles and ad products will be the key to their success."
As the pandemic hit, routines were thrown out the window, including listening habits. Podcast downloads immediately took a hit, declining by about 10%. Now, podcasts are back and stronger than ever as consumers listen and shop from their phones according to our EVP, Sean King.
To meet the challenges of the time, don't shy away from spending. Instead, strategically reallocate your advertising dollars. There's never been a more captive audience in recent history than now, and digital platforms hold the key.
Spotify released Q3 earnings and has announced its Q3 results, boasting “high level“ performance including strong MAU and subscriber growth plus a big focus on podcasting growth is ahead, with predictions from Veritone One's Stephen Smyk.
As podcasts become more popular, people are listening more, and content creators are launching more. But how do content creators generate a sustainable income? SVP of Podcast and Influencer Marketing, Stephen Smyk, weighs in with Forbes about the different tools to generate an income.