The meal kit delivery service turned to Veritone One to maximize their ROI while navigating the crowded category. Taking into account Sun Basket’s aggressive CPA goals, we targeted top-performing DR podcast placements. Even though the client’s competition was spending 100 times more in the medium, we were able to leverage our agency and network relationships to gain first looks at, and close in on, new opportunities.
We supplemented our DR plan with podcasts that would drive brand awareness and broaden overall market reach, relying on our platform’s planning tools, relationships, and buying power to strengthen the campaign overall.
Our strategy, further optimized throughout the campaign, saw Sun Basket’s weekly subscriptions increase by 650%. Within the first year, we spread the campaign across 125 influencers, all while staying at a competitive CPA. Since the start of the campaign, Sun Basket has seen a weekly average new user increase of 71% per week across their website.
Veritone One is a subsidiary of Veritone Inc., a publicly traded company, and is powered by Veritone’s proprietary aiWARE, which allows you to track and listen to each of your brand’s paid and organic mentions (as well as your competition’s) just minutes after they air. The accompanying metadata feeds easily into our custom analytics platform, resulting in insights you can act upon immediately. Find out more.
We believe in telling it like it is. Even better? Having someone awesome tell it like it is for you. Veritone One is the world’s largest endorser ad agency, because we know just how POWERFUL word-of-mouth can be. Whether it’s radio, podcast, TV, or YouTube, our influencers bring their unique voice to every read and make each endorsement truly authentic, creating content your customer wants to listen to.