When it came to spreading the fantasy sports giant’s message, we brought our A game. Veritone One assembled a full-on blitz of top-level talent across radio and podcast to share their firsthand experience of how easy and fun it is to play DraftKings.
From there, we secured strategic partnerships with ESPN, FOX Sports, CBS, Westwood One, PodcastOne, MidRoll, and over 250 exclusive podcast networks, essentially blocking competitor FanDuel out of these relationships. The result? Some pretty impressive stats: a 43% drop in cost per acquisitions and 26X the engagement*.
*compared to a benchmark.
Veritone One is a subsidiary of Veritone Inc., a publicly traded company, and is powered by Veritone’s proprietary aiWARE, which allows you to track and listen to each of your brand’s paid and organic mentions (as well as your competition’s) just minutes after they air. The accompanying metadata feeds easily into our custom analytics platform, resulting in insights you can act upon immediately. Find out more.
We believe in telling it like it is. Even better? Having someone awesome tell it like it is for you. Veritone One is the world’s largest endorser ad agency, because we know just how POWERFUL word-of-mouth can be. Whether it’s radio, podcast, TV, or YouTube, our influencers bring their unique voice to every read and make each endorsement truly authentic, creating content your customer wants to listen to.