Our CPA goals with Dollar Shave Club were aggressive, so we tailored our strategy to match. We chose not to focus on traditional sixty-second spots and instead maximized on shorter-length native MicroMentions, using them to drive listeners to watch the introductory video on Dollar Shave Club’s website.
Then we leveraged our proprietary planning tools, relationships, and buying power to put together a radio campaign to match our creative approach. This allowed Dollar Shave Club to boost their frequency and hit their CPA goals right out of the gate. Now, millions of new members later, Dollar Shave Club continues to credit radio as a key acquisition driver in their marketing plan.
Veritone One is a subsidiary of Veritone Inc., a publicly traded company, and is powered by Veritone’s proprietary aiWARE, which allows you to track and listen to each of your brand’s paid and organic mentions (as well as your competition’s) just minutes after they air. The accompanying metadata feeds easily into our custom analytics platform, resulting in insights you can act upon immediately. Find out more.
We believe in telling it like it is. Even better? Having someone awesome tell it like it is for you. Veritone One is the world’s largest endorser ad agency, because we know just how POWERFUL word-of-mouth can be. Whether it’s radio, podcast, TV, or YouTube, our influencers bring their unique voice to every read and make each endorsement truly authentic, creating content your customer wants to listen to.