Veritone One has fostered years-long relationships with the biggest networks, placing media across every major National and Satellite radio show, and can offer expertise in all local markets.
Cutting Through the Noise
Dollar Shave Club
Our CPA goals with Dollar Shave Club were aggressive, so we tailored our strategy to match. We chose not to focus on traditional sixty-second spots and instead maximized on shorter-length native MicroMentions, using them to drive listeners to watch the introductory video on Dollar Shave Club’s website.
Then we leveraged our proprietary planning tools, relationships, and buying power to put together a radio campaign to match our creative approach. This allowed Dollar Shave Club to boost their frequency and hit their CPA goals right out of the gate. Now, millions of new members later, Dollar Shave Club continues to credit radio as a key acquisition driver in their marketing plan.
