Reach desirable audiences at their most engaged with organic, in-content podcast integrations. Drive action and maximize results through authenticity and trust.
Nearly 20 years ago, we placed an advertisement for the leading podcast and audiobook service—an accomplishment that made us one of the earliest and the only podcast agency actively buying podcast media since 2006. We are not just investing in media. Rather, we’ve leveraged our campaign insights to propel the growth and advancement of the podcast advertising ecosystem, remaining at the forefront of podcasting advertising as it’s become one of the most powerful tools for brands. Now, listeners have over two million podcast titles to choose from in the U.S. alone, and podcast downloads continue to increase, with the average listener downloading more than five episodes every week.
In an ever-growing and ever-evolving ecosystem, Veritone One has the expertise and market share buying power to help you navigate your options and execute a media plan fit for your goals.
Americans are listening to podcasts
in client revenue generated by Veritone One
Compared to the general U.S. population, podcast listeners are more educated and wealthier, with a higher likelihood of both graduating from college and having a higher HHI.
As an opt-in medium, podcasting reaches listeners at their most engaged. 81% of podcast consumers say they’ve engaged positively with the brand after hearing an ad.
Diversity in podcast creators translates to a more diverse listenership. Connect with niche or underserved audiences in the most authentic way—by speaking to them.
When it comes to authentic podcast integrations, no two ad reads are the same. At Veritone One, we’re able to not only capture and verify each read in near-real time, but also mine its content and metadata for performance insights. Each read is automatically transcribed and then rated and reviewed by our dedicated compliance team. We use that combined intelligence to help you scale.
Enjoy access to proprietary rates and exclusive opportunities thanks to our long-standing relationships, impressive market share buying power, and relentless negotiation on your behalf.
Our proprietary Navigate application aggregates billions of data points across 30,000 shows and automates placement analysis to help you minimize risk while driving scale.
Our dedicated compliance and talent onboarding teams handle day-to-day communication with network and influencer partners to ensure timely asset delivery and alignment on campaign goals.
Thanks to our AI-enabled tech stack, we can explore unique integrations and 360-degree opportunities outside of conventional media buys. Whether we're capitalizing on live events or activating on our proprietary MicroMention format, we'll find every opportunity to establish frequency and maximize your relationship with every placement.
“Thrive Market has partnered with Veritone One to successfully drive reach and conversions through Podcast campaigns of all genres and listenership sizes. We love working with them! Their team has helped us scale effectively while also helping us to navigate a fragmented space with best in class reporting & analytics.”
“Since 2013, DraftKings has worked closely with Veritone One to scale and optimize our media buying efforts. Their solutions and expertise in today’s emerging media environment have proven to be successful, helping us to achieve meaningful results”
“Raycon has disrupted the headphones category. To do so, we needed a partner who was able to activate thousands of influencers across audio and YouTube to deliver ROAS at a huge scale. 6 years in, Veritone One is still the ONLY partner who can execute at this level.”
