With 1.7 million active podcasts and 48 million individual episodes, dozens of platforms and even more buying services, podcast advertising is not an easy channel to navigate. That’s why at Veritone One we’ve developed our own proprietary podcast buying and podcast ad performance tools. With decades of proprietary podcast performance data housed in the Veritone Performance Index (VPI) powered by artificial actionable intelligence plus industry-leading instruments like Nielsen’s Podcast Buying Service and Veritone Discovery means we take the guesswork out of your podcast advertising strategy.
Veritone One has the knowledge, experience, technology, and leverage to help you not only navigate the podcast advertising landscape, but do so with confidence and impactful results.
Assembling an All-Star Lineup
DraftKings
When it came to spreading the fantasy sports giant’s message, we brought our A game. Veritone One assembled a full-on blitz of top-level talent across radio and podcast to share their firsthand experience of how easy and fun it is to play DraftKings.
From there, we secured strategic partnerships with ESPN, FOX Sports, CBS, Westwood One, PodcastOne, MidRoll, and over 250 exclusive podcast networks, essentially blocking competitor FanDuel out of these relationships. The result? Some pretty impressive stats: a 43% drop in cost per acquisitions and 26X the engagement*.
*compared to a benchmark.
