For many who are no longer commuting, spending weeknights out, or really leaving the house at all, there’s never been a better time to invest in yourself.
MasterClass celebrates an everyday learning lifestyle, coupled with classes taught by the best and brightest in their field. Want to be a comedian? Then why not learn from Steve Martin. Or how to be a boss – look no further than the legendary Anna Wintour. You can even learn how to write from best-selling author Malcom Gladwell.
Since late March, MasterClass has seen a marked interest in creativity, lifestyle and entrepreneurship. Their new brand campaign, “Today’s the Day,” with ads narrated by Spike Lee, shares the message that there is simply no better time than right now to not only participate in, but shape, the coming resurgence of ideas and innovation.
When it comes to podcast advertising, MasterClass has found an edge by leaning into the individual show hosts to engage new audiences. With classes available on almost any topic, podcast hosts can delve deeper into specific classes depending on their interests; which likely align with their audiences’ interests. On cooking podcasts, the hosts reference new techniques learned in the kitchen from Gordon Ramsey’s MasterClass. On business podcasts the host shares the insights they gained from Bob Iger and other business titans on the MasterClass roster. While people turn to podcasts for a myriad of reasons, many are curious to learn something new. Plus hearing a favorite host share their own experience with a new learning platform can often generate more than curiosity.
You don’t have to take our word for it. Head over to MasterClass.com to see what’s possible through the stories, skills, shortcuts, failures and successes from the world’s best.