YouTube Influencers Share the CASETiFY Story
CASETiFY is a tech accessory brand specializing in phone cases, AirPods cases, watch bands and other tech accessories. They’ve built a name for themselves with Military-Grade Drop Protection and iconic style collaborations with designers and influencers from around the globe.
CASETiFY and Veritone One Collaborate
CASETiFY was referred to Veritone One because of our expertise in growing YouTube influencer advertising programs. After a few initial discussions, we began working together in the fall of 2019 testing into both podcast and YouTube influencer advertising.
CASETiFY’s YouTube influencer campaign started with a bang thanks to clearly-defined goals, target audiences, and visually-appealing offerings. We partnered to develop suggested scripts for each influencer and built a comprehensive target list. CASETiFY’s YouTube campaign skyrocketed from a few beauty vloggers and YouTube influencers to a full-fledged advertising channel with strong returns. In under a year, we’ve scaled their YouTube spending over 6,500 percent without any slowdown in market response rates. The momentum continues to build as we optimize their campaigns, finding new influencers and audience profiles.
CASETiFY Campaigns
We helped build CASETiFY’s influencer campaign around several of CASETiFY’s emerging and sustainable offerings.
CASETiFY is serious about social responsibility. They’re working toward sustainable product offerings and finding new ways to limit the use of virgin plastics without reducing the quality of their phone cases. Under the #CASETiFYConcious campaign, CASETiFY now offers 100% compostable, protective and stylish cases. Plus, a tree is planted for every compostable case sold.
When the COVID-19 pandemic hit, CASETiFY responded by launching #CASETiFYProtects. This campaign encompasses many ways CASETiFY is supporting healthcare workers and the health of their customers around the globe.
Under CASETiFYProtects, every tech accessory purchase comes with 10 free sanitizing wipes. For every purchase of an Ultra Impact case or one the new FDA-approved cloth face masks, CASETiFY will donate one mask to the Direct Relief Fund. New to CASETiFY’s offerings since the pandemic began is a UV Sanitizer which kills 99.9% of germs on your phone. All of the proceeds from purchases of the sanitizer go to GlobalGiving’s Coronavirus Relief Fund. CASETiFY has already donated over 35,000 masks to medical workers and that number continues to grow.
YouTube Influencers In Action
Focusing on these two special offerings plus CASETiFY’s proven phone drop challenge, our YouTube influencers have countless ways to interact with this brand and talk about why they are fans of these incredible products.
Want to see a collaboration in action? Take a look at this recent review from YouTube influencer Bailey Sarian.
Visit our website to learn more about native YouTube advertising.
Further Reading
Recapping the Top Podcast Industry Changes of 2019
5 Reasons Why Every Brand Should Invest In YouTube Influencer Advertising