As it looks to become a full-service advertising agency, media technology firm Veritone Media is changing its name to the more comprehensive Veritone One. Veritone is best known for its Cognitive Media Platform, technology that can analyze and search audio and video content, allowing media companies and brands to search, monitor and analyze ads, native content and even talent endorsements.
Now, Veritone is broadening its services, aiming to become a full-service agency for clients “to bridge traditional advertising with expansive media services,” the company said in a news release. Veritone One will offer television, digital and social media marketing, along with its existing services for radio, podcasting and YouTube.
“The new name, ‘Veritone One,’ speaks to how we provide clients with a single media services solution that covers broadcast, digital and social media with best-in-class service across the board,” said Ryan Steelberg, president, Veritone One.
To lead its new efforts, Veritone has hired two new key executives, with media and marketing veteran Sean Patrick King heading Veritone’s audio and television operations and Cameron Jonsson leading digital and social media. Jonsson was most recently CEO of digital marketing firm Reach + Acquire and he will be bringing members of his team to Veritone.
Of the new hires, Steelberg said: “Both will help us accelerate the realization of our vision of what a full-service agency should be.”